How many times have you seen secrets text on a blog post, podcast (like this), youtube video, and where ever? The word is used so often that it’s already lost its effectiveness. Even more interesting is that the word itself is a scam in content marketing. There are no secrets. There’s an only insight that not so many have. There are only so few innovators in the world today that the word secret shouldn’t be used so often anymore as it’s not true most of the time.