You might have experienced the situation where your blog is not gaining any traffic, or your new blog post won’t show up anywhere. You might also have heard about concepts like page authority, domain score, PageRank, page score.
The excitement of publishing a new blog post for everyone to read quickly dissipates as there are basically only crickets when the publish happens.
This is more than usually the thing with newer blogs or blogs that don’t have enough PageRank, domain score or anything else.
However, there’s also another factor in, and no it’s not about SEO. This is quite an interesting finding, and it’s all about the crawl (GoogleBot) frequency.
In this article, I will be talking about concepts like authority, indexing, crawling and getting your blog posts to show up in search results.
But first, we start with indexing as it’s the first thing you need for blog posts to happen.
Google and indexing blog posts
Let’s assume you have a somewhat newish blog or have been blogging around for a while. Whenever you publish a new blog post, nothing usually happens. And to remind you, this is for newish blogs that have been online around six months to a few years.
More than often you hear explanations like SEO takes time and you need to have this or that. However, that is only part of the truth. You need time, surely. But the reason why your blog posts need time to rank is because of indexing and user data.
You see if your page isn’t indexed NO ONE will ever be able to see it. Organically that is. Of course, if you promote your blog posts, surely people will find it.
However, when and not if, you want your blog posts to be found on Google (organically) you need your pages indexed.
Here’s one interview that lightly explains the concept of indexing frequency. However, as I like to simplify things. Here’s a simplification of it.
If your site doesn’t have too much PageRank, GoogleBot won’t crawl your site too often and not too deep. Meaning that your blog post won’t be showing on Google if your page doesn’t have authority in it.
So how can you build that authority then?
Well, here comes the concept of time. In time, Google will eventually crawl your site deep enough, and when that happens, it will also index your awesome content.
When your content is finally searchable AND people will like it. Google will SLOWLY rank it higher and higher until you will be competing with the other sites for #1 spot on page 1.
In order to Google crawl your site more often. You need the always mentioned consistent posting of QUALITY content.
As you can see. It all comes together very nicely. Every blogger out there (me included) tells you to post consistently (once a week/ at least) good quality content out there. And the reason is that you show Google that your site is updated and the content is worth ranking.
As for the concept of crawling. Crawling is the same thing as inviting Google to look at your site and index content for its search engine.
There’s a way for you to tell Google to crawl your site. Just head here for instructions.
One super important thing about your blogging business is sitemap.xml. It’s a file that is generated automatically by the Yoast plugin. Your job is to make sure you have placed your sitemap to Google search console and that you have one active on your site.
The sitemap will tell Google the structure of your site and make the mentioned crawling easier to do.
A sitemap is a simple version of your entire site. It shows your blog posts, categories, pages and basically everything that is relevant for search engines.
Do not forget to do needed settings in search console when you are starting with your blog.
Indexing in other search engines
Did you know Google isn’t the only search engine out there? Yeah, we usually don’t pay too much attention to other search engines than Google, because Google is the current king.
However, there’s also Bing and Yahoo, and I made an exciting finding when I launched my site.
You see Google indexed basically nothing of my site, whereas Bing and Yahoo index everything.
So it could Google is either lazy or very picky. Bing and Yahoo indexing my whole site means that I am wholly visible on their search results and will be ranking quicker on those.
So instead of only focusing on Google, you might want to pay attention to those search engines every now and then. Your blog post might be ranking higher on those search engines, and that’s a good thing.
Domain authority (MOZ)
Official MOZ definition: Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.
Domain authority tells how your domain is seen by the outside world. You can increase your domain authority by getting quality backlinks (other sites linking back to your site). Quality comes from the fact of who is linking.
If you get a link to your blog from a blog that has high domain authority, your domain authority increases and this will also tell the search engines that your content must be good as some badass sites are referring you and your content.
By increasing your domain authority you are increasing your ranking on Google.
However, getting those backlinks is not easy. But what you can do is produce fantastic content AND do internal linking. Internal linking is when you link one of your blog posts to another.
When you create internal linking, you are telling search engines that there’s more content related to this piece of content.
Page authority (MOZ)
Official definition by MOZ: Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
To simplify this, your page/blog post is competing with other similar blog posts and the higher page authority you have, the better chance you have outranking the other blog posts in the same topic.
Yet again, one of the forty factors is link count. So by including external links as well as internal links. You are increasing your page worthiness.
You should be using this score as a relevant metric and not as an absolute.
This can be witnessed in the search results where there’s a situation where a blog post might be ranking higher than a blog post that has higher domain and page authority.
So it’s up to you, whether you use these values in your content and traffic strategies or not.
Page score and Domain score (SEMRush)
MOZ isn’t the only one that likes to create metrics. SEMRush (which I consider to be one of the best services out there for SEO spying) has also created their own version of domain authority, though it is called domain score.
SEMRush is pretty blatant with their algorithm as it’s basically based on the volume of links pointing back to the page or domain.
They claim to create the score similarly as Google creates PageRank. Where the volume of the links represents the “weight” or the cumulative number of backlinks. However, SEMRush points out that only the volume of links is taken into account and not the quality of the links.
Domain score is calculated for the whole domain whereas Page score is only for that particular page/blog post.
Authority score (SEMRush)
Official definition from SEMRush:Authority Score is our compound metric that scores the overall quality of a domain.
The score is based on the following SEMrush data:
- Backlink data including Domain Score
- Trust Score
- Referring domains
- Follow and no follow links, and more
- Organic search data including organic search traffic and positions
- Website traffic data
What this all means is that when you are building your blog, you need to create content and make people share it AND link back to.
Remember that link sharing is beneficial for everyone so it’s not something you shouldn’t do. I link back to different domains as I like to help you as much as possible. I can’t do that if I just link to my own content. Right?
Blogging is a lot of things, and building authority in your niche is an important strategy to harness at the very beginning.
You are building a blogging business, and you need to make sure your site is fast, easy to navigate and that your content is something people like. When those areas are well handled, your authority grows organically.
And when that happens, Google will notice you and will make sure to crawl your site more often as it knows there’s good content to go through.
According to Link Assistant: PageRank (or PR in short) is a mathematical algorithm that evaluates the quality and quantity of links to a webpage. This evaluation helps it to determine a relative score of the page’s importance and authority.
Simplifying the whole concept again for us bloggers. The more trusted and linked your blog post is, the better. It’s common logic for people linking back to blog posts that they either enjoyed, referred, or want to send people for more information.
Here comes the site authority
When you get a backlink from a blog that has a high authority domain it also means that the person linking back to your blog post is very knowledgeable on the topic and thus won’t be linking back to you if your content wasn’t something that others might see helpful.
So getting those quality backlinks is beneficial to rank your blog. However, getting those backlinks is not easy, but that’s where networking becomes relevant. Networking with other bloggers that have high authority can be (and most likely will be) beneficial to your blog.
Guest posting. Yup, this is one of the ways to get your name on high authority domains and getting that backlink in. Not an easy task but clearly one way to build your authority.
Then again, guest posting has one big downside, and that is that you are trading one blog post (hours of work) for one backlink. Yes, guest posting does bring traffic to your site too. But that is definitely not the best way to drive traffic to your blog.
Pin this image to your favorite board so you won’t forget and so that others can find it too.
A final note
So in this blog post, we tackled the concepts of indexing, crawling, authority, and ranking to top spots in Google.
When you hit that publish button on your blog, don’t wonder if nothing happens as indexing is more than likely the issue here. Your blog post won’t show up on anyone’s radar as it hasn’t been indexed by the search engines yet.
So if you think that by hitting that publish button, it is visible to people, worry not. It won’t be. Except if your site has high authority, high PageRank and domain score. Then it is possible that Google crawls your site more frequently and your blog post might even show up on the same day on Googles search results.
What you should keep in mind is that SEO takes time to kick in and it is mostly because of indexing and the fact that your authority is so low compared to other websites that have been in the business for many years already.
However, don’t let this stop you from creating excellent blog posts or starting your own blog altogether. We all start from somewhere, and we all slowly build our footprint in the blogging world.
Keep writing and sharing your experiences with the world and by sharing, you might want to read how to drive traffic to your blog to get more insight and opportunities to get your blog post for the world to read.
Bring in the discussion
Did you know about indexing before? Did you know that domain and page authority might affect the visibility of your blog in search results? Leave a comment below and tell us what kind of a roller coaster you have been through with SEO, blog traffic and blogging in general. Would love to hear that!